The Foundry SeriesMaxwell Edition
Where elite business strategy meets one of college football's most prestigious award ceremonies
Extremely Limited Availability — By Application Only
An Unprecedented Experience
This is not a conference. This is a curated, invitation-only experience that combines the prestige of college football's most storied award ceremony with an elite business mastermind.
89th Maxwell Awards Gala
Full VIP access to the 89th Annual Maxwell Football Club National Awards — the red carpet, cocktail reception, open bar, dinner, and the live awards show at Coca-Cola Roxy.
Meet the Maxwell Award Winner
Exclusive access to 2025 Maxwell Award winner Fernando Mendoza (Indiana University QB) — College Football's Player of the Year.
Access to Football Legends
Exclusive networking with legendary players and coaches — the specific attendees will be finalized closer to the event to ensure an elite, intimate experience.
Hot Seat Mastermind Sessions
Intensive business mastermind sessions with personalized hot seats — get direct feedback, strategy, and accountability from a room of high-performers.
Private Group Dinner
An intimate, curated dinner experience with fellow attendees — the kind of evening where deals are made and lifelong relationships begin.
VIP Red Carpet Experience
Walk the red carpet alongside award winners, legends, and dignitaries. Professional photos, media access, and the full celebrity treatment.
89 Years of Football Excellence
Since 1937, the Maxwell Award has honored the nation's top college football player. Past winners include Joe Burrow, Bryce Young, Caleb Williams, and Michael Penix Jr.
The 89th Annual Maxwell Football Club National Awards Gala
As a VIP Mastermind attendee, you receive the complete red carpet experience at the most prestigious individual award ceremony in college football — held at the iconic Coca-Cola Roxy at The Battery in Atlanta.
Your evening begins with a two-hour VIP cocktail reception and open bar, where you will mingle with current and former award winners, football legends, and distinguished guests. This is followed by an elegant dinner and the live awards show.
This is a sanctioned event with the Maxwell Football Club — a 501(c)(3) nonprofit organization established in 1935, dedicated to honoring excellence in football at every level.
Schedule Overview
Each day is carefully designed to build upon the last — from deep business strategy to the pinnacle of college football prestige.
Wednesday, March 11
Arrival & Check-In
Check in at the Omni at The Battery Atlanta. Settle in and explore The Battery district.
Casual Cocktails Reception
An informal gathering to meet your fellow attendees, set intentions, and begin building relationships that will last well beyond this week.
Thursday, March 12
Mastermind Session I: Hot Seats
Intensive hot seat sessions — present your biggest opportunity, aggravation, or dream. Receive direct feedback and strategy from the room.
Expert Speakers & Strategy Sessions
Hear from world-class speakers on business growth, AI, marketing, and high-performance entrepreneurship.
Networking & Free Time
Continue conversations at The Battery's restaurants and entertainment venues.
Friday, March 13
Mastermind Session II: Deep Dives
Continued hot seats and collaborative problem-solving. Go deeper on the strategies surfaced on Day 2.
Maxwell Leadership Challenge
Optional: Attend the MFC Leadership Challenge event — a unique leadership development experience.
Private VIP Tailgate Party
Join the Maxwell Football Club's private VIP tailgate party with award winners, families, and football legends.
Saturday, March 14
Integration & Action Planning
Synthesize your insights, build your 90-day action plan, and solidify your accountability partnerships.
College Football Hall of Fame Tour
Guided tour of the College Football Hall of Fame, celebrating the history and legacy of the sport. Return to the Omni by 3:00 PM to prepare for the evening.
VIP Cocktail Reception & Dinner
Two-hour open bar, silent auction, and the opportunity to socialize with former award winners and legends at Coca-Cola Roxy.
89th Maxwell National Awards Show
The main event — the live awards ceremony honoring the best in college football. Black-tie preferred. Red carpet. The full experience.
Who Should Attend
Entrepreneurs and business owners generating $500K+ annually who want to accelerate growth through high-level connections
Founders preparing for an exit, acquisition, or next venture who need strategic clarity from peers who have been there
Executives and professionals who understand that the right room changes everything — and want access to rooms most people never see
Sports enthusiasts and college football fans who want to experience the Maxwell Awards from the inside, not the sidelines
Professionals who invest in masterminds and understand the ROI of proximity to excellence
The quality of your life is determined by the quality of the rooms you are in. This is your invitation to a room that most people will never know exists.
This is not a stadium event with 70,000 strangers. This is an intimate gathering of high-performing entrepreneurs who will share a private dinner, walk the red carpet together, and sit at the same table as football legends and award winners.
The mastermind format is proven — modeled after the most successful curated experiences in the entrepreneurial world. Each attendee receives personalized attention through hot seat sessions, expert speakers, and strategic networking designed to produce measurable results.
Limited Availability
This is a pilot event with extremely limited seats to ensure an intimate, high-touch experience. Once seats are filled, registration closes immediately.
Meet Chuck Boyce
An accomplished entrepreneur and mastermind facilitator dedicated to creating transformational experiences for high-performing business leaders.
Chuck Boyce
Host & Facilitator
An accomplished entrepreneur and mastermind facilitator with a proven track record of creating high-performing peer groups. Chuck brings strategic insight, business acumen, and a network of elite professionals to guide the experience.
This is not a typical event. It's a carefully orchestrated experience designed to deliver both the business mastermind model and exclusive VIP access to one of college football's most prestigious award ceremonies.
Every detail — from the speakers to the networking structure to the VIP access — has been thoughtfully curated to deliver measurable value and unforgettable memories.
What It Takes to Be in the Room
All-Inclusive VIP Experience
per attendee
Everything Included
Hotel accommodations are not included in the event price. A special room block has been reserved at the Omni at The Battery Atlanta at a preferred rate for attendees.
Seats are extremely limited — this is a pilot event
Omni Hotel at The Battery Atlanta
Steps from Coca-Cola Roxy, Truist Park, and the vibrant Battery Atlanta entertainment district.
Omni Hotel at The Battery Atlanta
2625 Circle 75 Parkway SE, Atlanta, GA 30339
A special room block has been reserved exclusively for Maxwell Football Club event attendees at a preferred rate. The Omni is the official hotel of the Maxwell Awards weekend and is located within walking distance of all event venues.
The Battery Atlanta is one of the Southeast's premier mixed-use destinations, featuring world-class dining, entertainment, and nightlife — all steps from your hotel room.
Awards Gala Venue
Coca-Cola Roxy at The Battery
800 Battery Ave SE #500, Atlanta, GA 30339
Dress code: Black-tie preferred for the National Awards Show
Frequently Asked Questions
Everything you need to know about the Maxwell VIP Mastermind Experience.
Logistics & Travel
Payment & Registration
The Experience
After the Event
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Complete the form below. We review all applications personally and will be in touch within 24 hours.
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